July 26, 2017

Kaspersky Lab latest home solutions address security issues for the modern household

Kaspersky Lab announces next generation of its flagship consumer security solutions

Woburn, MA – July 26, 2017- Kaspersky Lab has today released the latest versions of Kaspersky Total Security and Kaspersky Internet Security, designed to protect the modern household and help people secure their connected devices and digital lives.

With about 6.3 devices per household, there are now more devices than people and pets in the average home. PCs, Macs, tablets and smartphones are all being used for everything from web browsing and shopping to turning on lights and locking doors. Nevertheless, even with increased connectivity, people – 39 percent according to the Kaspersky Cybersecurity Index – are still leaving their devices unprotected from online threats. The latest versions of Kaspersky Lab’s award-winning, flagship solutions include updates and enhancements to help the modern household stay fully protected.

Protecting precious data

Recent cyberattacks, like WannaCry, are raising concerns over ransomware and losing precious data such as family photos or travel videos. Also, a report by Kaspersky Lab even shows losing digital photos from devices is more distressing than a break up with a partner or a pet’s illness. In the latest Kaspersky Lab home security solutions, users can have peace of mind with System Watcher, the company’s improved anti-ransomware technology that can combat the most complicated of ransomware. Since cyber theft of any kind is a growing concern, users can also turn to improved Safe Money technology for secure online shopping and banking transactions.

In addition to protection from cybercriminals, members of the modern family often don’t want others snooping on their smartphones. To ensure users’ data stays firmly in their own hands, the new App Lock feature for Android lets users set up a secret code to access select apps and keep others from seeing instant messages, images, emails and other sensitive files.

The modern family also needs to stay secure even on the go. The ease of connecting to public Wi-Fi is tempting but also puts a person's privacy, data and money at risk due to the unprotected transfer of data. The Secure Connection technology, integrated in Kaspersky Total Security and Kaspersky Internet Security, provides a secure internet channel by encrypting all data when using public Wi-Fi on Windows and Mac computers.

Security for the connected family

With more people in the average household connecting to the internet, the risk of a malicious attack increases too. In its annual Consumer Risks Survey report, Kaspersky Lab found that 63 percent of consumers are worried about phishing emails and websites. To address this concern, the updated URL Advisor informs users, using a color-coded flagging system, about links that may lead to suspicious websites. The product’s anti-phishing technology also prevents users from falling victim to phishing or spam emails and websites.

Parents want to keep children safe while online. While there are clear concerns about data security and user privacy, families today also worry about children’s activities while online. With Safe Kids parental control technology, parents can specify time limits per device, restrict the applications children can use and prevent access to pages with inappropriate content.

“Devices give us the power to connect, learn, communicate and complete essential transactions wherever we are,” said Elena Kharchenko, head of Consumer Product Management at Kaspersky Lab. “Unfortunately, constant connectivity brings with it natural concerns for online safety, from fears of falling victim to scams, to worries about what our children are seeing online. These are concerns that Kaspersky Lab has addressed with the latest versions of Kaspersky Internet Security and Kaspersky Total Security. These security solutions offer people a smarter way to care for their family’s digital world without interfering with their online experience.”

Kaspersky Total Security, Kaspersky Internet Security and Kaspersky Anti-Virus are available for purchase now on Kaspersky Lab's online store and wherever software is sold in the U.S. and Canada. Limited time, introductory pricing for a standard subscription – 3-user licenses for a 1-year period – is $39.99 for Kaspersky Internet Security, regularly $79.99, and $29.99 for Kaspersky Anti-Virus, regularly $59.99. A 5-user license for a 1-year period of Kaspersky Total Security is now $49.99, which is regularly valued at $99.99.

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company celebrating its 20 year anniversary in 2017. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

For the latest in-depth information on security threat issues and trends, please visit:

Securelist | Information about Viruses, Hackers and Spam
Follow @Securelist on Twitter

Threatpost | The First Stop for Security News
Follow @Threatpost on Twitter

Media Contact
Sarah Kitsos
781.503.2615
Sarah.Kitsos@kaspersky.com

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