Spear phishing is an email or electronic communications scam targeted towards a specific individual, organization or business. Although often intended to steal data for malicious purposes, cybercriminals may also intend to install malware on a targeted user’s computer.
This is how it works: An email arrives, apparently from a trustworthy source, but instead it leads the unknowing recipient to a bogus website full of malware. These emails often use clever tactics to get victims' attention. For example, the FBI has warned of spear phishing scams where the emails appeared to be from the National Center for Missing and Exploited Children.
Many times, government-sponsored hackers and hacktivists are behind these attacks. Cybercriminals do the same with the intention to resell confidential data to governments and private companies. These cybercriminals employ individually designed approaches and social engineering techniques to effectively personalize messages and websites. As a result, even high-ranking targets within organizations, like top executives, can find themselves opening emails they thought were safe. That slip-up enables cybercriminals to steal the data they need in order to attack their networks.