Woburn, MA – October 11, 2022 – Kaspersky has released a new global survey exploring the importance of performance for different groups of gamers. The findings revealed key differences between gaming influencers and other groups of gamers, as well as differences between North American gaming influencers and their counterparts abroad.
According to Fortune Business Insights research, the global gaming hardware market is estimated to be $3.46 billion US dollars in 2022 and is expected to reach $5.23 billion by 2027. Allied Market Research valued the global gaming accessories market at $6.1 billion in 2021, projected it to reach $14.4 billion by 2030.
The survey found that top gaming influencers want to spend the most money on performance optimization, with 55% of North American gaming influencers (vs. 41% globally) investing “a very high amount” on it. The research found that top influencers see performance as the key to winning, with 95% in North America (compared to just 53% globally) agreeing it’s worth investing in equipment that helps them succeed.
Globally, gaming influencers valued PC processing power slightly lower than all other gamers (47% vs. 49%), while placing greater value on other performance factors like a headset with microphone, keyboard and mouse. Influencers valued practice as a top factor at the same rate as the larger group (41% for both).
Global data: Top performance factors for gaming influencers, vs. other gamers
In North America, influencers were most likely to invest in greater PC power (58%), a headset with a microphone (52%), or a keyboard (52%). These views differed from general gaming community data, where the most important ways of improving performance were PC power (56%), “Mental Well-being” (45%), and down and upload speeds or ping (45%).
“Based on our survey data, 91% of all gamers agreed performance is a significant factor for them,” said Marina Titova, vice president, consumer product marketing at Kaspersky. “Besides, our research reflects that the final result in games is dependent on multiple factors, besides computer processing power. So, gamers will use every opportunity to be the best in what they do.”
The full report is available via this link.
In order to maintain the high level of performance and security of the system, Kaspersky recommends the following:
- It’s safer to buy games only from official sites.
- Try to avoid buying the first thing that pops up. Even during Steam’s summer sale, before buying less well-known titles, read the reviews. If something sounds like an unbelievable offer, it probably is, and people will figure it out.
- Beware of phishing campaigns and unfamiliar gamers. It’s a good option to double-check the website you are redirected to via the link in the received email and the extension of a file you are going to open.
- Reliable security solutions can support specific modes, created for gamers. For instance, “Gaming” and “Do not Disturb” modes in new Kaspersky solutions automatically turn on while users are gaming, watching movies, or making video calls, then turn off when they are finished. When apps intended for work, study or play are used, the relevant mode activates itself, hiding tasks and notifications. Users only receive critical security alerts when their attention is required.
Within the report, Kaspersky defined the following gamer categories:
· eSports Pros
See gaming performance as extremely or very important; have taken part in tournaments at least once in the last two years; are either building an income from gaming, or value making some money from it
· eSports Amateurs
Have taken part in tournaments at least once in the last two years and like taking part in tournaments and competitions; do NOT look for money making opportunities from their gaming
· Hardcore Gamers
Play at least 20 hours per week
· Gadget Gamers
Invest a high or very high sum of money to improve their gaming performance (hardware / training / nutrition, etc.)
· Gaming Influencers
Stream at least once a month; have a minimum of 1,000 followers
· Top Gaming Influencers
Stream at least once a week and have at least 10,000 followers
About Kaspersky
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
Media Contact
Sawyer Van Horn
sawyer.vanhorn@Kaspersky.com
(781) 503-1866
