The Rise of Branded Journalism
PR-Squared, By Todd Defren
I recently had lunch with an old colleague who now runs PR at Kaspersky Lab, one of the best-known and fastest-rising anti-virus companies on the planet.
My friend told me a story that should seize the hearts of journalists even as it captures the imagination of corporate marketers; it’s a story about the rise of branded journalism.
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect individuals, businesses, critical infrastructure, and governments around the globe. The company’s comprehensive security portfolio includes leading digital life protection for personal devices, specialized security products and services for companies, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help millions of individuals and nearly 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
