According to the latest Kaspersky report, "Social credits and security: embracing the world of ratings", nearly half (46%) of consumers have heard of a social credit system, but nearly the same percentage are unclear of how these data-driven services work
Woburn, MA – May 19, 2020 - According to the latest Kaspersky report, Social credits and security: embracing the world of ratings, nearly half (46%) of consumers have heard of a social credit system, but nearly the same percentage are unclear of how these data-driven services work. The new report reveals people’s perception of social ratings and if they are prepared to be a part of such a system.
The growing popularity of social media networks and online services has led to a growth in social scoring systems – automated algorithms based on users’ behavior and influence on the internet. Initially, such consumer assessment algorithms were integrated by financial institutions, as well as by e-commerce providers. Today, such systems are applied in many other spheres and sectors. However, despite these systems being put in place and becoming more well-known, there is some ambiguity over how they operate and how effectively they are being implemented.
Thus, 45% of consumers have experienced issues in understanding how a social credit system works. People can find it is impossible to discover their score, how they are being calculated and how they can be corrected if there are inaccuracies. Furthermore, as these systems are based on automated machine learning algorithms, it is difficult to know what choices they make and whether it’s possible to rely on them - especially in terms of security.
According to Kaspersky’s overview of security of social scoring systems, such schemes can be particularly vulnerable to artificial manipulation, like being able to lower someone’s score for various purposes. Additionally, like any other computer system, they are susceptible to different types of attacks, either on the technical and programming implementation or system mechanics. The latter could lead to the emergence of a new type of black market where users’ scores can be converted into real money and vice versa.
However, this does not prevent organizations from further collecting data, especially when people are willing to let it happen. Kaspersky’s report reveals that over 40% of respondents would share sensitive private data to secure better rates and discounts, and to receive special services. Moreover, consumers are much more prepared to share their social media profiles for other aspects of their daily lives.
