Kaspersky Lab has named Maxim Frolov as vice president of global sales, effective immediately.
Woburn, MA – March 5, 2018 –Kaspersky Lab has named Maxim Frolov as vice president of global sales, effective immediately. In his previous role since 2016, Maxim was the managing director for the Middle East, Turkey and Africa (META) region, in which he demonstrated strong leadership and drove the region to terrific business results, with a 31 percent growth in bookings over the last year.
In this new global role, Maxim will manage sales across five business segments – consumer, digital, SMB, enterprise and xSP – as well as lead a team of regional managing directors to ensure efficient business processes, and strengthen the company’s sales culture. He will report directly to Alexander Moiseev, chief business officer at Kaspersky Lab.
“At Kaspersky Lab, we understand that the business environment is changing rapidly, so we pay close attention to strengthening our sales and marketing efforts for the company’s long-term success,” said Alexander Moiseev, chief business officer, Kaspersky Lab. “The team did a great job in 2017, delivering strong financial results and an 8 percent increase in global revenues. To ensure an even better performance in the future, we have bolstered our sales division, appointing Maxim Frolov as vice president of global sales. Maxim has demonstrated tremendous sales growth success in the META region and we expect his leadership experience to have a positive impact on our overall business results.”
“I am honored and excited to step up to the newly created position of vice president of global sales,” said Maxim Frolov. “Consuming and purchasing behaviors are continuing to evolve. Providing a comprehensive security service proposition has become an anchor of the entire eco-system and requires an evolution in the sales and supply chain model. Being a partner-centric company, we are aiming to boost our channel value proposition, streamline the process of doing business with Kaspersky Lab, and increase overall customer satisfaction.”
Maxim Frolov has over 20 years of experience in the IT industry, with a solid track record across multiple businesses and geographies. Maxim graduated from the Space-Engineering Academy in St. Petersburg, Russia.
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company, which has been operating in the market for over 20 years. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into next generation security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
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