Marketing Best Practices In The Digital Era - Channel Marketer Report

Channel Marketer Report, By Chris Dogget, SVP of Marketing, Kaspersky Lab North America

The digital era has brought about tremendous changes to the marketing industry, from content, to ROI, to measurability and everything in between. As marketers it’s our job to evolve with the times and use new and innovative methods to ensure our campaigns are effective and the results are long-lasting. Here are three best practices to keep in mind:

Personalize Content

Through social media, email, web, apps and video, there is a vast amount of information that is now readily available through digital means. Because this information is at the fingertips of consumers, marketers are challenged to put information into smaller, easily digestible snippets, while at the same time ensuring that content is compelling and memorable. Additionally, it’s important for customers to feel a sense of personalization from the content. When they are constantly inundated with information, it can be easy for them to feel lost in a sea of brands, and before you know it, your campaign is just one more in the sea. Content should appeal to the human side of consumers. How can we tell if the snippets of information we thought were compelling and memorable were, in fact, compelling and memorable? Read more.