Woburn, MA – July 15, 2020 – To help alleviate parents’ worries about their children accessing troubling content on YouTube – Kaspersky has introduced the Safe Search in YouTube feature to its Kaspersky Safe Kids solution. When activated, the feature blocks search results of videos with unsuitable content, such as those with drugs, profanity or adult material.
YouTube is one of the most popular streaming services used by kids, who have become one of the site’s core audiences, with many of the most popular YouTube channels aimed at young viewers. However, outside of kid-friendly videos, there are many adult themes that may have a tangible impact on kids’ behavior. According to the Kaspersky Family Report, 14% of parents said their children had been exposed to content encouraging them to carry out violent or inappropriate actions.
Therefore, parents need a trustworthy assistant that stops their children from accessing adult content, without requiring time or manual effort. To protect children from viewing risky videos while browsing the popular video streaming service, Kaspersky has introduced a new monitoring feature to its parental control app – Safe Search in YouTube. The feature is important for parents who care about what kind of content their kids consume. While YouTube does allow parents to guard their kids from mature content via restricted mode, they still acknowledge that the filters might not be 100% accurate.
The Safe Search in YouTube feature notifies parents about inappropriate search results, so they can see what their kids have been looking for. This means parents can be confident that their children are prevented from finding any content that may be related to an inappropriate search term, such as materials that contain strong language or alcohol advertising.
When the feature is enabled on a device, or in the YouTube app, if a child searches for any of the prohibited categories, the search results will be blocked. Restricted categories include adult content, alcohol, drugs, profanity, tobacco, and racist or prejudicial content. After blocking inappropriate YouTube search requests in the application, the child will see a message showing that the results may be unsafe because they contain content in one of those categories.
“Thanks to the pandemic, children are spending more time at home with limited activities to keep them busy,” said Elena Kadochnikova, Product Marketing Manager at Kaspersky. “During this time, they are increasingly turning to YouTube to watch entertaining, funny and educational videos. However, parents don’t necessarily have the time to check which videos their child is watching, and they want to keep them safe without continuously intruding on their life. With the new Kaspersky Safe Kids feature for YouTube, parents can be sure that kids can safely browse for videos without straying into adult content.”
Safe Search in YouTube is compatible with browsers on Windows, iOS & Android devices. It also works directly inside the official YouTube app on Android phones and tablets, meaning parents can be safe in the knowledge their children can browse the app without encountering troubling video content.
Read more about Safe Search in YouTube for Kaspersky Safe Kids on the Kaspersky website.
About Kaspersky
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.
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