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Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

May 16, 2012

Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

By: Alicia Fiorletta, Channel Marketer Report

The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel.

Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an international level. After posting record revenue of $612 million in 2011, the Russian antivirus software and endpoint security solution provider is planning to arm partners with a wide variety of tools and tactics to drive customer growth.

Kaspersky Lab’s annual partner conference, which took place in the Bahamas from May 10-13, 2012, revealed numerous programs for the company and its partner networks, including new sales enablement tools and initiatives, and marketing advancements.

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Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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