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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

March 13, 2013

Kaspersky Lab Execs Share Why Content Is Key For Channel Success

By: Alicia Fiorletta, Channel Marketer Report

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies.

During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program enhancements will drive further success for the digital security solution provider in 2013.

Channel Marketer Report (CMR): What changes and/or enhancements has Kaspersky Lab made to its channel program in the last year?

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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

Kaspersky Lab Execs Share Why Content Is Key For Channel Success
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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