Woburn, MA – March 25, 2024 — Kaspersky has been recognized by CRN®, a brand of The Channel Company, with a prestigious 5-Star Award in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.
The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth.
The 5-Star rating is awarded to the companies that have built their partner programs to go above and beyond in their commitment to nurturing strong, profitable, and successful channel partnerships.
For the 2024 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
Kaspersky recently announced a major update to its partner portal, Kaspersky United. The program now has four new specified approaches for those selling, deploying, providing managed services or building solutions with Kaspersky products. To drive this new approach, the partner program, benefits, and motivation have been revised to better align with partner’s business models. Looking ahead to 2024, Kaspersky will continue to place a strong focus on incorporating partner feedback to offer a tailored approach covering the needs and expectations of each type of partner.
“We are thrilled to once again be recognized by CRN on their 5-Star Rating Partner Program Guide for the fourth consecutive year,” said Lisa Kilpatrick, general manager at Kaspersky North America. “In the year ahead, I look forward to increasing and building upon our product portfolio including an exciting new line of products and solutions to be announced in the coming months.”
“Recognition on this list reflects the value of the spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and vendors who demonstrate dedication to their partner community.”
The 2024 Partner Program Guide will be featured in the April 2024 issue of CRN and online at www.CRN.com/PPG.
About Kaspersky
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help over 220,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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