He's Got Kasperskonality
CRN, By Stefanie Hoffman
Not many CEOs would use a T-shirt bearing their own likeness as a marketing campaign, but that's just the kind of iconic status Eugene Kaspersky has achieved.
Moscow-based security vendor Kaspersky Lab hands out T-shirts emblazoned with the face of its co-founder and CEO, on which he dons a military beret in an image recalling the classic portrait of revolutionary Che Guevara. "Viruses No Pasaran!" is spread across the bottom of the shirt in bold-faced lettering. Read More...
