Apple’s iCloud Woes Come Just as it Doubles Down on the Cloud - The Washington Post

The Washington Post, By Hayley Tsukayama

With Apple expected to unveil its new generation of iPhones next week, the tech firm is on a quest to turn your smartphone into a universal remote control for your life: Want to open your garage door, set your thermostat or look over the stats for your weekly workout? Your iPhone can handle it.

But just as the company wants consumers to let their smartphones run more aspects of their lives, Apple is facing a backlash from the recent news that hackers were able to obtain and publicize photos from a handful of celebrities’ iPhones — raising new questions about how much users can trust their most sensitive data with not just Apple but other companies, as well.

The promise of a more convenient, wired life is now showing a darker side, with constant reports of breaches and hacks. And security experts say that companies are routinely rolling out new enticing features and products without first firming up the security of the data consumers are giving up in exchange.

“In a lot of cases, consumers don’t understand that when they slide a button one way or the other that they’re agreeing to upload all their data,” said Dennis Fisher, security evangelist for Kaspersky Lab, an anti-virus and Internet security software firm. “It’s all getting very, very convoluted and complex.” Read more.