Woburn, MA – March 17, 2023 — Kaspersky today shares the launch of its new podcast series, Insight Story, that shares tech trends to empower business leaders with the insights they need to make decisions about emerging tech investment in their business. The audio series will premiere on March 22.
Digital
transformation is not a new concept, and a recent survey by Boston Consulting Group supports
this with reports stating the majority of companies plan to keep pushing their
investment in digital transformation. About 60% of companies plan to increase
investments in digital transformation in 2023 to develop new business models
and achieve greater sustainability. To make the right choices among disruptive
technologies, businesses need to acquire knowledge about navigating emerging
tech trends.
In each episode of Insight Story, listeners will hear from experts from around
the world, including Accenture and BASF, who will share insight together with
real-world experience from using the technology to help leaders make the right
choices about tech trends. Technologies featured include the metaverse,
blockchain, AI, smart energy, digital trust and extended reality.
Each episode is accompanied by a session with Fabio Assolini, the Head of Latin America Unit, Global Research & Analysis Team (GReAT), who provides podcast topic-tailored advice on keeping enterprises secure from cyberthreats.
The series will be hosted by Susi O’Neill, Editor-in-Chief for Secure Futures, Kaspersky’s digital magazine for business leaders. She is joined by Doll-E, the show’s ‘virtual assistant’ that will introduce listeners who may have limited prior knowledge of the technology.
Insight Story launches on all major podcast channels, including Apple, Spotify, Google Podcasts and others. The full list of channels can be checked here.
Articles from the series will be available on Secure Futures magazines.
Season 1 episodes:
Episode 1: What should you be doing about the metaverse? – March 22
Guests: Cortney Harding (US), Founder of agency Friends with Holograms and member of World Economic Forum’s Metaverse Council, and James Whatley (UK) from games brand agency Diva.
Episode 2: How can smart energy save you money? – March 29
Guests: Feroz Koor (South Africa) from retailer Woolworths Holdings and Nilesh Jadhav (Singapore), creator of the BtrLyf digital energy assessment platform and former Programme Director of the EcoCampus initiative at Nanyang Technological University
Episode 3: What can blockchain do for your business? – April 5
Guests: Helen Disney (UK), Director of fintech marketing agency the Realisation Group and Unblocked business events, and Abhi Sharma (Germany) from chemicals multinational BASF
Episode 4: What does digital trust really mean? – April 12
Guests: Müge Fazlioglu (USA) from the International Association of Privacy Professionals and Malek Ben Salem (USA) from global tech consultancy Accenture
Episode 5: How do you make AI and machine learning work for you? – April 19
Guests: AI expert Dr. Romesh Ranawana (Sri Lanka) and CEO Amanda Cromhout (South Africa) from Truth, a customer loyalty consultancy
Episode 6: How could extended reality transform your business? – April 26
Guests: Dr. Paul Tennant (UK,) Mixed Reality Laboratory at University of Nottingham, and David Kim (South Korea) from property tech firm Zigbang.
Other Kaspersky audio series include the Webby award-nominated documentary Fast Forward by Tomorrow Unlocked about past and future tech trends and Kaspersky Transatlantic, the brand’s long-running podcast for cybersecurity perspectives on tech news.
About Kaspersky
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.
Media Contact:
Cassandra Faro
Cassandra.Faro@Kaspersky.com
781-503-1812
