Kaspersky Earns 5-Star Rating in 2023 CRN® Partner Program Guide
Woburn, MA – March 27, 2023 — Kaspersky has been recognized by CRN®, a brand of The Channel Company, with a prestigious 5-star rating in its 2023 Partner Program Guide.
This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.
For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
As a channel driven company, Kaspersky’s channel program, Kaspersky United, continues to stand out among competitors for its agile flexibility as a result of implementing partner feedback via its easy to use partner portal. Looking ahead to 2023, Kaspersky will put a continued focus on partners, particularly MSPs, on the heels of the recently announced new maintenance service agreement for MSPs, Successive Plus. Successive Plus gives MSPs the opportunity to leverage Kaspersky’s highest level of customer support with help from the company’s local team of certified engineers for a low monthly cost.
“It is with much excitement that we announce Kaspersky has once again been recognized by CRN with their 5-Star Rating Partner Program Guide for 2023,” said Lisa Kilpatrick, head of B2B sales at Kaspersky North America. “Last year we were able to grow our MSP partner base due to our flexible billing models and user-friendly License Management Portal. This year, we will continue to place a strong focus on growing our MSP partner base with our new maintenance service agreement, Successive Plus. We look forward to another great year supporting our partners.”
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
Follow The Channel Company: Twitter, LinkedIn and Facebook.
© 2023 The Channel Company LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.
The Channel Company Contact:
The Channel Company