CRN’s 2023 Women of the Channel Honors Lisa Kilpatrick, Tanya Kerr and Maura Martin of Kaspersky
Woburn, MA – May 12, 2023 — Kaspersky today announces that CRN®, a brand of The Channel Company, has recognized two talented women, Tanya Kerr and Maura Martin, to the Women of the Channel list for 2023. In addition, Lisa Kilpatrick was selected for the 2023 Women of the Channel Power 100, a subset of prominent leaders selected from the CRN® 2023 Women of the Channel list.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. Further, the annual Power 100 honors some of the most influential women from technology vendors and distributors based on their remarkable contributions, expertise, and channel advocacy. With these recognitions, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
- Lisa Kilpatrick, head of B2B sales: A first time winner of Women of the Channel Power 100 List, but no stranger as a recognized channel leader, Lisa is an industry veteran. Lisa spent last year motivating and remaining close to engaged partners. She did so by taking action: consistent engagement, lead pass opportunities, giving partners a platform to voice their industry knowledge, providing incentivized achievement opportunities through enticing program offerings including front-end margin discounts, rebates, and SPIF’s.
- Tanya Kerr, head of marketing: A four-time winner of this recognition, Tanya has been promoted as the head of marketing for the North American region. In the last year, Tanya continued to develop her skills around digital demand generation campaigns to maximize cost per lead and conversions from ML to MQL, and drove several thought leadership webinars to demonstrate trust among the Kaspersky brand.
- Maura Martin, senior marketing manager: Maura receives this CRN recognition for her success in increasing awareness within the channel that Kaspersky as more than just an endpoint solution company. Further, she educated partners on the company’s complete solutions, how it is different from competitors and demonstrated to partners how to enhance their skills and sell higher revenue and margin Kaspersky solutions.
“I’m thrilled that three of our outstandingly talented and deserving channel leaders are being recognized on this year’s CRN Women of the Channel list,” said Rob Cataldo, managing director for Kaspersky North America. “Their heart for our partners and relentless ability to multitask, pivot in times of hardship and uncover new, creative channel strategies for the region is a testament to our continued success as a leading cybersecurity vendor in the industry. I extend my sincere appreciation and congratulations to Lisa, Tanya and Maura on their recognition.
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage starting May 8 at www.CRN.com/WOTC.
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help over 220,000 corporate clients protect what matters most to them. Learn more at www.usa.kaspersky.com.
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