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Woburn, MA – April 12, 2022 – Kaspersky announced its support for Identity Management Day, an annual awareness event taking place today. For a second consecutive year, Kaspersky participated as an industry champion, sharing educational content to raise awareness and help organizations and individuals protect user identities online.

Founded by the Identity Defined Security Alliance (IDSA) and supported by the National Cybersecurity Alliance (NCSA), the mission of Identity Management Day is to educate business leaders, IT decision makers and the public on the importance of identity management and key components including governance, identity-centric security best practices, processes, and technologies, with a special focus on the dangers of not properly securing identities and access credentials.

According to Kaspersky’s Consumer IT Security Risks Report 2021, half of consumers said they would walk away from an online service provider if it suffered any form of data breach and 63% would no longer use a provider if they learned it was selling their data to a third party.

Event participants urge organizations to strengthen protections for their customers and employees, with while reminding users of steps they can take as well.

“Kaspersky proudly supports Identity Management Day,” said Kurt Baumgartner, principal security researcher at Kaspersky. “In order to take proper care of their identities, we encourage people to use unique passwords across accounts, limit what they share online, and use two-factor authentication wherever it’s available. We urge organizations to employ two-factor authentication as well, and to take other basic steps such as providing staff with basic cybersecurity hygiene training.”

“The reality is that the data breaches you frequently read about are most often a result of identity abuse. – SolarWinds, Colonial Pipeline, the list goes on,” said Julie Smith, executive director of the IDSA. These breaches often leverage poor identity management, such as weak passwords, not leveraging multi-factor authentication and single sign-on, leaving standing privileges open, and orphaned accounts.

“The goal of Identity Management Day is to raise awareness, share best practices, and inspire individuals and organizations of all sizes to act, so that failure to implement basic identity management best practices doesn’t result in the next headline breach.”

To learn more about and get involved in Identity Management Day 2022, please visit

Read more: How to protect yourself from digital identity theft.

Read more: Identity Management Champions: Identity Security is Everyone’s Responsibility.

About the Identity Defined Security Alliance

The IDSA is a group of identity and security vendors, solution providers, and practitioners that acts as an independent source of thought leadership, expertise, and practical guidance on identity centric approaches to security for technology professionals. The IDSA is a nonprofit that facilitates community collaboration to help organizations reduce risk by providing education, best practices, and resources.

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About the National Cybersecurity Alliance

The National Cybersecurity Alliance is a non-profit organization on a mission to create a more secure, interconnected world. We advocate for the safe use of all technology and educate everyone on how best to protect ourselves, our families, and our organizations from cybercrime. We create strong partnerships between governments and corporations to amplify our message and to foster a greater “digital” good. National Cybersecurity Alliance’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Week (Jan. 24-28th); and CyberSecure My Business™, which offers webinars, web resources and workshops to help businesses be resistant to and resilient from cyberattacks. For more information, please visit

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at

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Kaspersky Joins Identity Management Day as Industry Champion

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