Enhanced Kaspersky United Partner Program includes new rebates, trainings and more MSP benefits
Woburn, MA – September 7, 2022 — Kaspersky today announces its United Partner Program now offers a revised rebate system, extended training courses and more rewards for managed service providers (MSPs). This change allows for rebates to become more transparent and predictable, and covers more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorized training centers across the globe. MSPs will also receive higher rebates and simpler status progression from registered to platinum. This development aligns with Kaspersky’s channel strategy for enhanced partner education and support, while continuing to put a strong focus on enterprise products and MSPs.
The pandemic and post-pandemic period stimulated channel sales growth and increased customer demands in cloud, security and managed services. A global MSP survey confirmed that four out of five (81%) service providers reported an increase in their client base since 2019. With new tasks and increasing competitiveness in the market, vendor support can become a crucial element which partners need for their business.
With this in mind, Kaspersky continues to deliver important improvements to its partner program. Within the current update, monetary benefits are more aligned with the reseller’s own goals. Monetary rewards become available for more products, services and premium support included in the Kaspersky price list. This allows IT providers to earn more through selling a wide range of offerings. Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels. The rate depends on which solution the sold product belongs to with the initial reward for Kaspersky Security Foundations, and increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution. The program also allows for a single sales target allowing partners to be more flexible in their priorities and sell any mix of products as they all are accounted for in one target.
Updates in education help IT providers become better versed in the Kaspersky portfolio and its new products and deployment, while still providing high-profile customer support. This includes the revamped onboarding program for MSPs that simplifies status acquisition, as well as new profound product courses including Kaspersky Managed Detection and Response and Kaspersky Secure Remote Workspace. For pre-sales and tech support experts, Kaspersky Industrial CyberSecurity and Kaspersky EDR Optimum technical courses offer hands-on labs, and are now available within authorized training centers. The number of such centers for specialized technical education also increases globally, with two new already opened in Middle East and Africa and a few more to be opened in APAC, Europe, Latin America and Africa by the end of 2022.
Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP program. These offerings include Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity and many more.
To help MSPs advance through from registered to silver, gold and platinum status faster and get more privileges with each level, Kaspersky introduced 5x multiplier for MSP subscription sales. This gives partner sales of subscriptions the ability to multiply five times allowing them to reach the target for the next status.
“With this update, we were keen to make the structure of monetary benefits as simple as possible: a partner sells something according to their priorities, and we count it,” comments Ivan Tolok, head of channel at Kaspersky. “Rewards should encourage existing partners to expand their sales focus and look more towards enterprise market including products from the Optimum and Expert Security portfolios. The benefits are also very attractive to new partners, as well as to MSPs in alignment with our strategic channel development priorities. We continue investing heavily in our channel and rely on our partners for Kaspersky’s business development.”
To learn more about Kaspersky United and become a partner, please follow this link.
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.