Keep calm and relax: Kaspersky presents Cyber Spa, a digital space for complete relaxation

Woburn, MA – May 3, 2021 - Online tools are actively used in all spheres of our lives, including the use of technology to help us take care of our wellbeing and mental health. With this in mind, Kaspersky has created Cyber Spa - a unique digital space where everyone can practice various online relaxation techniques aimed at helping them handle digital stress and anxiety.

While we spend a significant portion of our lives online, we are still learning to nurture this relationship with technology so that we can better trust systems and devices with our personal data, and use them more mindfully to avoid potential anxiety or burnout. Kaspersky believes that digital wellbeing should be everyone’s priority, especially during this challenging time we’re living in. The introduction of the Cyber Spa platform, aims to encourage empowerment, while experiencing less digital stress, so people can enjoy technology, without the additional worry of security.

“The global pandemic has had a large impact on people’s mental health - it has been a huge cause of stress and it has increased our feelings of vulnerability,” comments Berta Vall, Dr. in Psychology, associate professor at Faculty of Psychology, Education and Sports Sciences, Blanquerna (Ramon Llull University). “This is mainly due to the fact that our basic human need for security - as stated in Maslow’s pyramid - has been threatened. Moreover, the fact that social activities have diminished and that many people have switched to teleworking, means that we have endured less leisure time and less possibility to reduce stress from work and to disconnect from it. In this context, the role of telehealth and digital tools to improve our mental health has increased.”

On the Cyber Spa platform, users are offered several relaxation procedures:

• “Endless serenity” (a set of audiovisual meditations)
• “Sound therapy” (audio relaxation with futuristic sound)
• “Fitness selfie” (a set of facial exercises aimed at removing signs of stress and negative emotions)
• “Digital stress balls” (tactile anti-stress meditation)

When entering the homepage, Cyber Spa visitors can either choose the tool they feel will best fit their needs, or they can go through a diagnostic test to find out their overall stress level. Following the test, the platform offers a set of relaxation techniques in the most suitable sequence.

All the procedures are based on proven self-relaxation techniques, and their affects can be enhanced through repetition. In addition, a set of special sounds - Jupiter techno, infinity of a black hole, and the whisper of a friendly cyborg – have been created specifically for Cyber Spa’s “Sound therapy” treatment.

Dr. Berta Vall adds: “For example, the World Health Organization stated that, during the pandemic, 70% of the countries surveyed have adopted telemedicine or teletherapy for mental health and psychosocial support (MHPSS). These new digital health solutions help individuals to play an active role in promoting one’s own wellbeing. Moreover, it also allows organizations to promote their workers’ mental health by allowing them access to these digital tools.”

“The past year has been challenging for everyone,” comments Kristina Branchugova, Brand Communications Group Manager at Kaspersky. “The global pandemic and the massive transition to remote work have affected not only business processes, but also the psychological state of people around the globe. To be able to quickly adapt to new conditions and remain effective, you need a lot of physical and mental strength and it is quite possible that problems such as increased stress and anxiety can emerge.Our recent researchshowed, for example, that there is a high risk of burnout for those working in IT due to high workloads, and it is important for people to take breaks and relax.At Kaspersky, we believe that technology can make people's lives better, and new digital tools can help people to cope with stress and find peace of mind. We hope that the Cyber Spa platform will help people to relax during a busy working day and to find the right balance.”

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Media Contact

Gayle Landry

Gayle.Landry@Kaspersky.com

781-503-1974