Kaspersky launches dedicated ‘low budget’ security hub as 39% of SMBs struggle to fund cybersecurity

Small businesses need to carefully balance their expenses to keep going as the pandemic continues, and even after restrictions are lifted. According to a new Kaspersky report “How small businesses got through 2020-2021: Budget cuts, product launches, and new investment priorities”[1], in more than half of all businesses in North America (47%), financial difficulties seen during the past 12 months will likely become permanent, so business leaders will have to carefully choose what to spend money on.

Further research showed that this choice is often not in favor of cybersecurity. Almost half (39%) of small businesses struggle with funding for cybersecurity improvements, even if they realize the importance of protection from cyberthreats. The purpose of Kaspersky Cybersecurity On a Budget is to encourage such companies to fill the gap or check in on their cybersecurity readiness while staying on budget.

In the main three sections of the platform, visitors can learn best practices around most general routines and processes in any business such as how to safeguard client databases, reports and other important data, how to spend less on IT and how to organize a company's internal and external communication.

In addition to the general recommendations, there are guidelines for specific business needs such as if a company operates in the healthcare sector or works with intellectual property or hires freelancers. All these aspects demand extra actions to protect data or meet the requirements of authorities. These ‘to-dos’ are given in an interactive format where the user must answer a short question, then receives a tip to help them quickly receive exactly the recommendation they need.

All of the advice is short but actionable, with instructions that can be implemented quickly and don’t require hard IT or cybersecurity skills. This allows all employees the ability to use the hub. For those who want to dig deeper, the cards suggest links to dedicated Kaspersky blog posts.

“At Kaspersky, we are confident that by following basic rules, organizations can achieve an essential level of cyber protection in a short time and without additional resources. Be it a small construction company, a cafe or a marketing agency, the platform works for anyone,” says Evgeniya Naumova, executive vice president for corporate business at Kaspersky. “The pandemic hit small businesses hard so finance and resources may be limited today. This is one more argument towards investing a few minutes to read and a few hours to implement recommendations that will then help to keep your business protected."

To find out more about Kaspersky Cybersecurity On a Budget, and to test the offering, please visit the website.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.

Media Contact:

Cassandra Faro

Cassandra.Faro@Kaspersky.com

781-503-1812