Woburn, MA – August 25, 2021 - Kaspersky analyzed anonymized data, voluntarily provided by Privacy Checker, to study which services and platform consumers have the most privacy concerns about. The data showed that most customers are worried about the security of popular mobile operating systems (21.2%) and Google’s privacy level (18.3%).
Internet users leave digital footprints when they use various online services. This footprint may include visited websites, uploaded photos, and interactions on social media (such as comments, posts and reactions). The correct privacy settings in digital services can help reduce the number of traces online, and help you take control of your information.
The data was obtained based on visits to the Kaspersky Privacy Checker website between December 2019 and August 2021. The website contains helpful advice on privacy settings for various internet services and platforms. Kaspersky evaluated for which services and platforms users most opened the security setting instructions.
Among the most popular requests for privacy were Google settings on Android (11.1%), security rules for Android OS (7.3%), and WhatsApp settings on Android (5.9%).
When it comes to social networks, users most frequently viewed the Facebook security pages on various platforms (15.7%). Instagram was the second most reviewed social network in terms of the number of requests for settings privacy – its total share of appeals was 9.9%. TikTok took third place with an 8.1% share of requests for security settings. Considering its monthly active audience is four times smaller than Facebook’s (689 million versus 2.9 billion), the numbers show that the privacy offered by TikTok is also of great concern to users.
Among messenger services, users are most concerned with the WhatsApp security level - the share of requests about its security policy was 13.9%.
“Most everyday actions users take on the web can lead to the accumulation of a digital footprint,” comments Sergey Malenkovich, head of social media at Kaspersky. “This can include IP address, comments, photos and geotags, or biometric data inferred from those photos. The visitor statistics in the Privacy Checker project show that users have begun to take an active interest in the privacy and security of their accounts and are looking to reduce their footprint where possible. The high share of TikTok-related requests indicates both interest in the platform itself and user concern about some of the brand’s data collection practices, which have recently been highlighted in the media.”
You can find detailed information about account privacy settings on the Kaspersky Privacy Checker website. In addition, Kaspersky has also prepared a short checklist to help you protect your personal information on all platforms:
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.