Woburn, MA – January 28, 2021 – Today Kaspersky released a privacy forecast for 2021, part of its annual Kaspersky Security Bulletin. The report’s predictions address trends related to the collection of data, new government regulations, and a growing willingness among users to pay for privacy.
2020 demonstrated how overwhelmingly important a connected infrastructure and digital services have become for the daily functioning of society. This realization has contributed to an ongoing shift in attitudes toward privacy and the way citizens, organizations and governments perceive it. One clear trend is that players in each of these groups represent a clash of opposing forces.
According Kaspersky researchers, the standoff between various stakeholders will be defined by the following trends:
“Last year, many users realized for the very first time how much information they share and what they get in return,” said Vladislav Tushkanov, privacy expert at Kaspersky. “With heightened awareness comes better understanding of the right to privacy and how to exercise it. As a result, privacy has become a hot-button issue at the intersection of governmental, corporate and personal interests, which gave rise to many different and even conflicting trends in how data is gathered and privacy preserved – or, on the contrary, violated. I hope that this year and in the years to come we will be able to find a balance between the use of data by governments and businesses, and respecting the right to privacy. On a final note, I’d like to assert that while as consumers we don’t have full control over our data, there is a lot we can do to reclaim some of our privacy and control of our personal data.”
Read a more detailed account of Kaspersky’s privacy predictions for 2021 on Securelist.
These predictions are part of Kaspersky Security Bulletin (KSB) – an annual series of predictions and analytical articles on key changes in the world of cybersecurity. Click here to see other KSB pieces.
For a deeper dive into online privacy on social networks, Kaspersky recommends using its Privacy Checker, a simple tool that describes each and every setting in a chosen social network and gives advice on how to set it up for different levels of privacy on different platforms. Privacy Checker is not limited to social networks; it can help users set up their operating system for better privacy as well.
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.
Sawyer Van Horn