Woburn, MA – July 23, 2020 – Online security is the most important factor for millennials looking to find their “Digital Comfort Zones” at home, despite the fact that over a third of them (37%) think they’re too boring to be the victim of cybercrime, a new study by Kaspersky shows.
Kaspersky’s latest global report, More Connected Than Ever Before: How We Build Our Digital Comfort Zones, explores how we are changing our habits to ensure we are comfortable with the role of technology in our lives. It found that millennials intend to tighten up their online security – 36% say that they should be doing more to strengthen their digital security – while their actions tell a different story.
As the new normal has forced many to work from home, the home is becoming a technological hub for millennials. They are now spending 1.8 extra hours online every day, compared to the start of the year, bringing their daily average up to 7.1 hours a day. Almost half (49%) say this increased time online has made them more aware of their digital security. Interestingly, 61% say that the rise of online dating from home is a particular concern for their digital security.
To address these concerns, 52% of millennials now say that they only run trustworthy apps on their devices from official stores such as Apple Store and Google Play, and 49% run regular anti-virus scans on each of their devices to protect themselves. However, a mischievous streak also appears in 13% of millennials, who admitted to using their neighbors’ Wi-Fi in the past.
“2020 has been a defining year for the digital home,” said Andrew Winton, vice president, marketing at Kaspersky. “With many of us all over the world in lockdown, the amount we interact with, and rely on, technology has increased dramatically. Because of this, we wanted to conduct a study that would reveal just how much this year has impacted our actions and our feelings when it comes to our digital life; what are our ‘digital comfort zones’, and what do they mean to us now? It’s not a surprise that millennials, who will shape how society uses technology for years to come, are placing more emphasis on digital security – particularly as the line between work and home becomes increasingly blurred. Protecting ourselves from digital threats can be simple, and this helps us better understand how we can help optimize safety within individual ‘digital comfort zones’.”
To make sure your devices and personal information remain protected on the internet, Kaspersky advises millennials to:
More findings from Kaspersky’s recent report: More Connected Than Ever Before: How We Build Our Digital Comfort Zones, are available here.
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.
Sawyer Van Horn