Annual guide recognizes Kaspersky Lab among the IT channel’s top partner programs
Woburn, MA – April 8, 2019 –Kaspersky Lab is announcing today that CRN®, a brand of The Channel Company, has awarded the company a 5-Star rating in its 2019 Partner Program Guide. This annual guide identifies the strongest and most successful partner programs in the channel today, offered by the top technology suppliers for IT products and services. The 5-Star rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
To determine the 2019 5-Star ratings, The Channel Company’s research team assessed each supplier’s partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.
Kaspersky Lab’s global partner program, Kaspersky United, is designed to support channel partners though their sales process to ensure opportunities for exceptional profit and growth. The program was recently updated, with the goal of enabling partners to develop their cybersecurity expertise through in-depth knowledge of specific IT security solutions and services. Kaspersky Lab partners have access to education, sales and marketing toolkits, while also benefiting from a transparent monetary rewards structure, in which they can maintain and monetize their specializations across different status levels in one or several solution sets.
“We are pleased to be once again recognized with a five-star rating in CRN’s partner program guide, demonstrating Kaspersky Lab’s continued commitment to ensuring the success and satisfaction of our partners,” said Maxim Frolov, managing director of Kaspersky Lab North America. “With the recent launch of our Kaspersky United global partner program, we are able to better serve our partners of all sizes and specialties through enhanced training and benefits. This allows our partners to in turn provide their customers with a new level of knowledge and expertise, meeting the evolving demands of businesses today to secure complex IT infrastructures.”
“With new technologies emerging every year, evaluating which IT vendors to partner with grows increasingly more complex for solution providers,” said Bob Skelley, CEO, The Channel Company. “We are proud the CRN Partner Program Guide has become the trusted resource to identify the most rewarding partner programs and provides crucial insight into their strengths and benefits for the channel.”
The 2019 Partner Program Guide is featured in the April issue of CRN and can be found online at www.CRN.com/ppg.
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company, which has been operating in the market for over 21 years. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into next generation security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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Copyright ©2019. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.
The Channel Company Contact:
Jennifer Hogan
The Channel Company
jhogan@thechannelcompany.com
Kaspersky Lab Media Contact:
Meghan Rimol
meghan.rimol@kaspersky.com
781.503.6271
