April 29, 2019

Kaspersky Lab Survey Finds Cybersecurity a Top Source of Stress for Consumers in North America

New report finds data breaches and password management to be key concerns among consumers experiencing cyber-stress

Woburn, MA – April 29, 2019 – Today, Kaspersky Lab released a new survey report, which revealed that 75% of people in the U.S. and Canada are stressed by the number of passwords they have to manage. The research also found that facing a cybersecurity incident is one of the most stressful situations modern consumers can face. When presented with a variety of scenarios, two-in-three people (66%) ranked having their bank account compromised as the most stressful – more than the number of people who selected losing their job, being in a minor car accident or missing a flight.

One year after its May 2018 study, Kaspersky Lab is revisiting the issue of cybersecurity-related stress, based on the results of a new survey of internet users in the U.S. and Canada. The survey report, “Cyber-Stress, Refreshed,” examines how consumers’ stress levels have changed in the last year, whether these feelings influence their online behavior, and how technology knowledge affects cyber-stress.

Data breaches a cause for concern

This year’s research found that in addition to worrying about passwords, 68% of consumers in North America are stressed by news of data breaches. Unfortunately, these cybersecurity incidents are becoming more commonplace, with 1,244 data breach incidents reported in 2018. In Kaspersky Lab’s survey, 34% of Americans and 23% of Canadians said that within the last year, a company has informed them or they have noticed that their digital data was compromised in a breach.

Overall, these high levels of stress around data security do not appear to influence strong personal cybersecurity habits. For example, nearly a third of respondents (30%) said that they use the same passwords for all or most of their online accounts, rising to 44% of those aged 16 to 24.

While cyber-stress is a widespread issue, knowledge of cybersecurity is a key factor that appears to impact stress levels, with the research uncovering a reverse correlation between security knowledge and cyber-stress. Of the survey respondents who self-identified as cybersecurity experts, 86% said that news of data breaches caused them stress, compared with just 44% of people with no knowledge of cybersecurity.

Facing cyber-stress: The good and the bad

Stress often has a negative connotation, but according to experts, some amount of stress can actually be beneficial for a healthy life. This research shows that a moderate level of cyber-stress can positively influence consumers to adopt strong personal cybersecurity habits. People with well-managed cyber-stress are more likely to take proactive steps to protect their devices and data, such as using strong passwords and leveraging security solutions on all their devices.

“People still tend to assume that stress is bad for us, when it is actually intended to help us fuel positive change,” said Heidi Hanna, Ph.D., executive director of the American Institute of Stress. “This study reinforces that fact by demonstrating what happens when we have just enough stress or focused attention on something that matters to us, but not so much that we feel overwhelmed or out of control. Stress is good at showing us what we care about – if we didn't care, we wouldn't feel stressed. As long as we use the energy and information that stress provides to take positive action, like educating and empowering ourselves, stress is our friend instead of our enemy.”

“Whether you’re a cybersecurity expert or just an average technology user, it can be overwhelming to feel like you’re not in control of your own personal data,” added Brian Anderson, vice president of consumer sales at Kaspersky Lab North America. “However, this doesn’t mean that you should tune out whenever you see cybersecurity headlines in the news, because data breaches and cyber-threats are important for all consumers to be aware of. Acknowledging cybersecurity issues without allowing them to become overwhelming is one of the best ways to manage cyber-stress, as this attitude empowers a proactive approach towards data security.”

Kaspersky Lab recommends the following tips for consumers to find the balance between maintaining a secure lifestyle and avoid being burdened by cyber-stress:

  • Use strong passwords that are unique for every account, and consider using a password manager to help you remember them.
  • Use a VPN like Kaspersky Secure Connection when connecting to public Wi-Fi that encrypts all data sent over public networks.
  • Leverage a security solution that can protect you from malware, phishing, ransomware and other online threats, such as Kaspersky Security Cloud.
  • Learn about cybersecurity and online privacy. Ignorance may be bliss, but more knowledge of cybersecurity threats and best practices will help you reduce the impact of a future incident.

More information is available in Kaspersky Lab’s full report, “Cyber-Stress, Refreshed.”

About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company, which has been operating in the market for over 21 years. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into next generation security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Media Contact
Meghan Rimol
meghan.rimol@kaspersky.com
781.503.2671

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