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This year’s channel program will enhance support for partners and offer engaging regional events with unique educational opportunities throughout the year
Woburn, MA – January 30, 2017 – Building upon successful channel partnerships in 2016, today Kaspersky Lab is announcing the company’s 2017 channel partner program along with new, regional Kaspersky Lab Partner Summit events, which will occur throughout the year.
The 2017 channel partner program will offer Kaspersky Lab business partners more rewards, trainings, additional initiatives and new customized, regional support – another competitive differentiator among its competitors. These channel updates are focused on four key areas: increased regional support, advanced rewards and technology offering, new MSP program offerings, and regional Kaspersky Lab Partner Summits.
Increased Regional Support
In a competitive market, Kaspersky Lab North America is adapting its sales structure to secure new business opportunities and build upon the company’s current relationships with its partners. By increasing its regional sales footprint, Kaspersky Lab will provide even more technical and sales support and streamline communications, making it easier and faster to do business together.
This year partner sales managers will also act as a single point of contact for partners. This means that partner sales managers will focus on smaller territories than ever before, allowing them to provide more personalized, regular interaction with their partner contacts.
Advanced Rewards and Technology Offerings
Also this year, Kaspersky Lab is investing even more in its channel partners by providing them with additional tools and resources to succeed in a highly competitive market. The company aims to drive partners to higher level of success than before, with benefits such as increased one-on-one support, more technical education throughout the year, and generous rewards to encourage its business partners.
The 2017 partner program is designed to provide enhanced rewards to channel partners that are investing their time and resources in working with Kaspersky Lab. Advanced sales and technical certification requirements will also provide more hands-on education so that partners can easily identify and close more new business opportunities.
Additionally, the company is expanding its portfolio in 2017, starting with the addition of its first enterprise specialization for the Kaspersky Lab Partner Program, Kaspersky Anti Targeted Attack (KATA). This new specialization enables partners to differentiate themselves and earn additional margin on registered, qualified and approved new Kaspersky Lab sales. The company is also adding a specialization for Managed Service Providers (MSP).
New MSP Program Offerings
Kaspersky Lab has witnessed many partners make the transition from their traditional value-added reseller (VAR) model to a managed service provider (MSP) business model. With these changes, the company’s partner needs have evolved. Kaspersky Lab recognizes this and integrations for MSPs with popular remote monitoring and managing (RMM) platforms, such as ConnectWise and LabTech, are now available to its channel partners.
With these integrations, MSPs can manage Kaspersky Lab’s comprehensive portfolio of security solutions from a single, centralized console, streamlining the process of deploying and managing security across customers’ entire IT infrastructure.
Kaspersky Lab Partner Summits
In 2017, the company is also launching regional Kaspersky Lab Partner Summits, held in six major cities convenient to where partners are located. These summits will build upon current partner program activities, expand product training and technical solutions support, as well as allow the opportunity for more engaging one-on-one communications.
The purpose of these tailored, regional events are to spark even more personal, regular interaction with partners, drive increased revenue for the partner community and strengthen business partnerships. Kaspersky Lab will kick off its first event in Dallas, TX, with additional events to follow in Chicago, IL, San Diego, CA, Miami, FL, Minneapolis, MN and Boston, MA, as well as other locations.
“With our new solutions, incentives, trainings and sales management structure, we’re providing our partners even more valuable resources and cutting-edge technologies to help them increase profitability,” said Michael Canavan, senior vice president, sales at Kaspersky Lab. “Last year, we were able to help all of our partners grow their businesses, and some nearly doubled their revenue. In 2017, we’ll be focused on not only deepening our relationships with all of our partners, but also empowering them to capitalize on today’s thriving cybersecurity market.”
“Kaspersky Lab is passionate about saving the world from cybercriminals and we absolutely share that passion,” said Shane Vinup, CEO, Cyber Advisors, Inc. “Ransomware alone took in over a $1B last year and we don’t see the threats slowing down. If anything, the threats are becoming increasingly complex. When I look at the security vendor landscape as a whole, there are few that have the knowledge, experience and resources to keep up. Partnering with Kaspersky Lab will help us protect our customers in 2017 and beyond.”
The updated channel partner program will be effective on April 1. 2017 to allow our current and potential new partners time to complete the sales and technical requirements of the new program.
More information about the Kaspersky Lab North America channel partner program can be found here. Current partners should contact their Kaspersky Lab channel account manager or visit the Partner Portal for more details.
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
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