July 26, 2017

Kaspersky Lab Executives Share Top Business Advice in New Guide for SMBs

Titled “Take 10 minutes: insight on big decisions for small businesses,” e-book helps small businesses learn lessons from Kaspersky Lab’s 20 years in business

Woburn, MA – July 26, 2017 – Running any business can be tough, but small and growing companies face particular challenges. Kaspersky Lab research¹ shows that in a world of rapidly evolving IT security threats and market volatility, companies with fewer than 100 employees are prioritizing the risk management ahead of innovation (39 percent), gaining new customers (37 percent) and becoming a digital business (35 percent).

To help such businesses address these concerns, top management from Kaspersky Lab, including CEO Eugene Kaspersky, have joined forces to share their personal thoughts on the key challenges facing smaller companies. “Take 10 minutes: insight on big decisions for small businesses” is a collection of comments, quotes, advice, lists and more, illustrated with examples of Kaspersky Lab’s own experience.

Published to commemorate Kaspersky Lab’s 20th anniversary, the guide offers personal perspectives on leadership, finance, risk, recruitment, innovation, competition and IT, as well as favorite business quotes and book recommendations.

The insight includes:

How to convince financial backers you’re worth investing in and what to spend your money on;
Why you should approach success with caution, especially in the early days;
Why you should always listen to customers but not become over-dependent on them;
Why some employees will not be ready to grow with the business;
How to overcome the fear of failure;
How to recognize when competitors are allies;
Why you should never recruit someone who is perfect at the job; and more.

"When you run a business, every day brings new challenges and opportunities – and they all have something of value to teach you,” said Eugene Kaspersky, chairman and CEO, Kaspersky Lab. “Over 20 years, we’ve learned so much! And now we’d like to share some of that insight and experience with you. The journey from startup to global enterprise is a tough one – but also an exhilarating and rewarding one.”

“Take 10 minutes: insight on big decisions for small businesses” can be downloaded here or by visiting: https://www.kaspersky.com/small-to-medium-business-security.

_{1 State of Industrial Cybersecurity, prepared for Kaspersky Lab by Business Advantage, June 2017}

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company celebrating its 20 year anniversary in 2017. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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Media Contact
Jessica Bettencourt
781.503.7851
Jessica.Bettencourt@kaspersky.com