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Kaspersky Safe Kids Now Provides Flexibility for Children, Advice for Parents

December 22, 2016

Kaspersky Lab has enhanced its Safe Kids solution, which helps to protect children against digital threats, with new features for iOS and Android platforms.

Woburn, MA – December 22, 2016Kaspersky Lab has enhanced its Safe Kids solution, which helps to protect children against digital threats, with new features for iOS and Android platforms. Now, parents can receive insightful tips within Safe Kids and children can remotely ask parents for access to a restricted website or app with the touch of a button.

The results of a survey conducted by Kaspersky Lab show that one in three parents feel they can’t control what their child sees and does on the Web. Even with parental control tools, adults can be unsure of how to react to specific online behaviors exemplified by their kids. To help, Kaspersky Lab has integrated advice from psychologists into helpful suggestions that appear in the Kaspersky Safe Kids settings and in a report about the child's internet activity in the My Kaspersky portal.

Parents can, for example, receive tips about inappropriate sites and applications, excessive use of the internet, when new suspicious contacts appear, or when online purchases are made. The tips can also appear as part of an urgent notification to a parent's mobile device, for example, if a child is trying to access a site from a category blocked by the parents. The enhanced version of Kaspersky Safe Kids allows parents not only to adequately assess the degree of risk to their child, but also to revise their approach to their child’s online security.

“Whichever product we develop, we always strive to make it as user-friendly and intuitive as possible. When it comes to parents’ peace of mind and protecting children, this is more relevant than ever. We want our solution for protecting children online to provide more than just technical assistance; it also needs to be a partner for parents. Kaspersky Safe Kids is about more than just controlling children’s Internet activity – we want to help parents get a better understanding of why their kids behave the way they do and why they are interested in particular content. We believe the psychologists’ advice doesn’t simply add a human touch to the program – it takes protection to a whole new level,” comments Andrei Mochola, Head of Consumer Business at Kaspersky Lab.

Another new feature in the Android version allows kids to request access to restricted sites or applications. If a parent has configured Kaspersky Safe Kids to prevent a child from using specific types of sites or apps, then a window appears denying access whenever a child tries to open them. Now, the child can send a request for access directly from this window. If the parent sees fit, they can agree to the request with the touch of a button. For iPhones and iPads, this function only works for websites.

Kaspersky Safe Kids helps parents stay informed of what their child is doing online, how much time they spend on the Internet, which sites they visit, what games they play, whom they communicate with on social networking sites, and where they go. The revised version is now available at www.kaspersky.com/safe-kids. The new features will also be available for Windows and Mac in 2017.

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.

Learn more at www.kaspersky.com.

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Media Contact:
Sarah Kitsos
781.503.2615
Sarah.Kitsos@kaspersky.com

Kaspersky Safe Kids Now Provides Flexibility for Children, Advice for Parents

Kaspersky Lab has enhanced its Safe Kids solution, which helps to protect children against digital threats, with new features for iOS and Android platforms.
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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