March 25, 2016

Kaspersky Lab SVP of Marketing Speaks at Channel Focus North America

Kaspersky Lab North America Senior Vice President of Marketing, Jon Whitlock, presented today at the Channel Focus North America 2016 conference.

Woburn, MA – April 20, 2016 -Kaspersky Lab North America Senior Vice President of Marketing, Jon Whitlock, presented today at the Channel Focus North America 2016 conference. In his presentation entitled, “Time to revenue - what are best practices in on-boarding a new partner?,” Jon provided guidance on integrating new partners into partner programs, as well as the importance of engagement and consistency to get them to revenue as quickly as possible.

Kaspersky Lab recently redesigned its on-boarding program, which strives to motivate and engage partners through a step by step process, incorporating incentives, milestones, and trackable objectives. The company’s success with “The First 90 Days” program is generating three times more deal registrations from enrolled partners than those who are not enrolled.

“A successful onboarding program not only provides the necessary foundation for lasting success, but is also vital for getting partners to start selling as quickly as possible,” said Jon Whitlock, senior vice president of marketing, Kaspersky Lab North America. “As channel professionals, our primary goal for new partners is to enable them and make the path from first day to first sale smooth and accessible.”

Channel Focus North America brings together the IT and telecom industries' most effective channel sales and marketing strategists. More details on Channel Focus North America can be found here.

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com

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Media Contact:
Susan Rivera
781.503.5211
susan.rivera@kaspersky.com