Woburn, MA – February 17, 2016–Kaspersky Lab North America announced today the promotion of Jon Whitlock to the position of Senior Vice President, Marketing. In this role, Jon will be responsible for overseeing all marketing activities in the region including driving programs to improve customer engagement and experience with the brand and products, as well as leading channel programs to support partner recruitment, enablement and marketing.
“Kaspersky Lab is poised to have another strong year, and I’m thrilled to be at the helm of marketing activities for North America, one of our largest markets, and build upon the tremendous success we’ve seen in the region,” said Jon Whitlock, SVP, Marketing, Kaspersky Lab North America. “Our top-rated security solutions, industry-leading threat research and strong brand awareness positions us to make 2016 one of our best years yet.”
Prior to the promotion, Jon served as Vice President of B2B Marketing, Kaspersky Lab North America. In this position, Jon launched a number of projects that helped drive the entire B2B business:
- Launched a unique onboarding program to educate partners on the security market and position them to increase sales within the first 90 days. The program generates three times more deal registrations from enrolled partners than those who are not enrolled.
- Rolled out a social media strategy to remain at the forefront of the security market, sharing vital news and information with prospects, customers and partners. Expanded upon this strategy to include a demand generation component, increasing social media lead capture by 65 percent monthly.
- Developed an event series, PowerTalks, increasing awareness and positioning Kaspersky Lab as a thought leader in the security market. The series has been instrumental in helping to grow Kaspersky Lab’s demand generation by over 32 percent.
In addition, Jon is the driving force behind the company’s dedication to continuously enhancing its award-winning Partner Program, which offers not only limitless opportunities for profit and growth, but a world-class ecosystem of tools, incentives and support to help partners stand out in today’s competitive security industry.
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
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Susan Rivera
781.503.5211
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