Annual guide recognizes the best channel partner programs in the market
Woburn, MA – April 12, 2016 – Kaspersky Lab North America announced today that CRN®, a brand of The Channel Company, has given Kaspersky Lab a 5-Star rating in its 2016 Partner Program Guide. This annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
“It’s no secret that Kaspersky Lab values its partners, and that is why we’ve built our Partner Program with their needs top of mind,” said Jon Whitlock, Senior Vice President, Marketing, Kaspersky Lab North America. “With our advanced security solutions and industry-leading threat intelligence, paired with a 100 percent channel model, we offer our partners true value that they won’t find elsewhere."
Kaspersky Lab recently announced the next evolution of its enterprise cybersecurity solutions. With its expanded enterprise portfolio, Kaspersky Lab resellers have a broader range of security solutions to help their customers strengthen their IT infrastructure. With the expanded enterprise portfolio, Kaspersky Lab’s Partner Program is now more powerful and profitable than ever for Kaspersky Lab resellers.
“Our partner program has been designed around three pillars,” said Leslie Bois, Vice President, Channel Sales, Kaspersky Lab, North America. “In addition to delivering the best security technologies, it’s about making sure we provide the profitability and revenue opportunity, and best-in-class support from our channel team that partners need to be successful.”
In addition, Kaspersky Lab North America recently rolled out new features of its award-winning Partner Program to enable partners to be even more successful:
- Onboarding program designed to educate partners on the security market and position them to increase sales within the first 90 days. The program generates three times more deal registrations from enrolled partners than those who are not enrolled.
- Social media strategy developed to help partners remain at the forefront of the security market. The strategy was expanded to include a demand generation component, increasing social media lead capture by 65 percent monthly.
To determine the 2016 5-Star ratings, The Channel Company’s research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
“Solution providers have more choices than ever before when it comes to selecting vendor partners. Identifying the right vendor with the right technologies and the right channel approach can mean the difference between successful adoption of a new technology or business model and an awkward, unnecessarily difficult integration,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star ratings recognize the best channel programs available in the market today and serve as a valuable resource for solution providers looking for the right fit.”
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com
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