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Continued push into enterprise highlights Kaspersky Lab’s strategic focus - Channelbuzz Canada

March 7, 2016

Continued push into enterprise highlights Kaspersky Lab’s strategic focus

Channelbuzz Canada, March 7, 2016

Kaspersky Lab is counselling its channel to take advantage of the increased market opportunities in the enterprise, both to build new business and expand the company’s brand awareness with major new logos. They are also emphasizing that partners need to be more aggressive in delivering security expertise beyond licenses and support. “The enterprise is the hot topic right now,” said Jon Whitlock, Kaspersky Lab Senior Vice President of Marketing. “To be successful in today’s marketplace, we must find ways to differentiate ourselves from our competitors.”

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Continued push into enterprise highlights Kaspersky Lab’s strategic focus - Channelbuzz Canada

Continued push into enterprise highlights Kaspersky Lab’s strategic focus
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect individuals, businesses, critical infrastructure, and governments around the globe. The company’s comprehensive security portfolio includes leading digital life protection for personal devices, specialized security products and services for companies, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help millions of individuals and nearly 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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