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Targeted Cyber Attacks on the Rise - San Francisco Chronicle

October 28, 2014

Targeted Cyber Attacks on the Rise - San Francisco Chronicle

San Francisco Chronicle, By David Baker

All companies have to fend off the viruses and malware floating around the modern Internet. But a growing number face much more targeted attacks, in which hackers take aim squarely at them.

Twelve percent of companies participating in an annual cyber-security survey from Kaspersky Lab and B2B International reported experiencing a targeted attack during the last year. That’s up from 9 percent in 2013.

While not every targeted attack succeeds, many do. The average financial loss experienced by large companies following an attack was $720,000. And that pales in comparison to some of the more spectacular recent hacks aimed at companies including Target, whose costs related to last year’s data breach have topped $236 million.

Christopher Doggett, managing director of North American operations for the Kaspersky security firm, said attacks directed at specific businesses can be difficult to block. The key lies in trying to make entry into a company’s systems as tough as possible and setting up multiple layers of security to catch intruders who have breached the outer defenses.

“Most of these guys have an almost limitless toolkit of techniques they can use,” Doggett said. “As long as they’re persistent, they’ll find a way in. If they come up against something too difficult, they’ll move on to the next target.” Read more.

Targeted Cyber Attacks on the Rise - San Francisco Chronicle

Targeted Cyber Attacks on the Rise - San Francisco Chronicle
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect individuals, businesses, critical infrastructure, and governments around the globe. The company’s comprehensive security portfolio includes leading digital life protection for personal devices, specialized security products and services for companies, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help millions of individuals and nearly 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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