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Russia's Kaspersky Lab Guns For Japan's Trend Micro

February 1, 2013

Russia's Kaspersky Lab Guns For Japan's Trend Micro

Forbes, By: Ken Rapoza

Russian privately held cybersecurity firm Kaspersky Lab hopes its latest push into enterprise IT security will propel it to the number three spot in the blockbuster $64 billion internet security market, a position now held by Trend Micro (TYO: 4704).

Kaspersky Lab’s charismatic founder and CEO, Eugene Kaspersky, launched his firm’s latest wares at the swanky Dream Downtown hotel in New York on Wednesday. The Endpoint Security for Business effectively makes Kaspersky Lab less of a surgical player in the industry, ruled by the Norton Anti-Virus brand leader’s at Symantec (SYMC) in California.

“There is this perception that we are just a consumer company,” Kaspersky said. “We got started that way because it was the sector we saw with the least amount of loyalty and we knew would could break in and begin to slowly chip away at Symantec and McAfee’s market share. But the enterprise side of the business is much more conservative. But we are here now and our goal is to have the best enterprise product in the world,” he said in response to a question by yours truly here at Forbes.

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Russia's Kaspersky Lab Guns For Japan's Trend Micro

Russia's Kaspersky Lab Guns For Japan's Trend Micro
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Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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