By: N/A, Channel Marketer Report
Channel conflict remains a top challenge for vendors today, with partner sales teams competing for new opportunities and loyal customers. To ensure more efficient deal control and decrease opportunities for partner-to-partner deal conflict, Kaspersky Lab, a provider and developer of secure content and threat management solutions, recently announced enhancements to its reseller deal registration program.
With the new deal registration program, Kaspersky has increased the earned rewards available to U.S. and Canadian resellers. In fact, these resellers will receive additional incentives to enhance deal level protection and control to a Kaspersky Lab partner that has a registered and approved opportunity.
“Initially, we asked our partners how we can improve the value of our partnership with them and we implemented enhancements to our program to meet their requests,” Chris Doggett, VP of Channel Sales, North America for Kaspersky Lab told Channel Marketer Report. “The primary objective is to provide our partners with greater rewards for their sales efforts and in increase their overall profitability. And as part of these changes, they will also gain greater deal control and fewer opportunities for partner-to-partner deal conflict in competitive bidding scenarios.”