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By: Alicia Fiorletta, Channel Marketer Report
The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working in the channel space, and shares a unique perspective on marketing best practices, deal registration, training and enablement, and more.
Each executive was asked to answer the following question:
“How do you believe channel marketing will shift and/or evolve during 2013 and why?”
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