ChannelBuzz.ca, By Robert Dutt

Kaspersky Lab says it wants to commit to partners that will commit in it, and part of its efforts to drive that will be a loyalty program for its solution providers.

The Moscow-based anti-malware vendor this week introduced Kaspersky Total Rewards, a program that will see reseller reps earn cash rewards through a reloadable cash card.

The program was previewed by Gary Mullen, head of corporate marketing for the Amiercas at Kaspersky, at the company’s C3 Partner Conference in Riviera Maya, Mexico last week. At the show, Kaspersky channel managers were giving partners a card good for a $25 head start in the program.

As much as the program is about rewarding sales, the company is also looking at it as a way to motivate partner sales reps to get to know its products. Under the program, reseller sales reps will earn rewards for completing training and passing exams on Kaspersky products. The company believes that the more reseller sales reps know its products, the more often it will be invited to the table in deals – a major theme of discussions at C3.

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