August 26, 2010

The Rise of Branded Journalism

The Rise of Branded Journalism

PR-Squared, By Todd Defren

I recently had lunch with an old colleague who now runs PR at Kaspersky Lab, one of the best-known and fastest-rising anti-virus companies on the planet.

My friend told me a story that should seize the hearts of journalists even as it captures the imagination of corporate marketers; it’s a story about the rise of branded journalism.

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