Kaspersky Lab Survey Shows One in Every Six Consumers Suffer Loss or Theft of Mobile Devices

More than Half of Participants Store Personal Information and Data on Mobile Devices

Woburn, MA – October 23, 2013 – According to the recent Consumer Security Risks survey conducted by Kaspersky Lab and B2B International, one in every six consumers has experienced loss, theft or damage to a portable digital device – a laptop, smartphone or tablet - in the last 12 months. In addition to the physical loss, consumers are also losing the valuable personal data stored on the devices.

A closer look at the results reveals that 9 percent of the users’ devices were irreparably damaged, 3 percent of devices were lost and 4 percent were stolen. The survey also showed the variety of data that is stored on smartphones (not including iPhones) and tablets (not including iPads), and the percentages of survey participants that stored the data on their devices:

• Personal photos and video: 76 percent of smartphones and 65 percent of tablets
• Personal email correspondence: 64 percent of smartphones and 61 percent of tablets
• Passwords to personal and email accounts: 22 percent of smartphones and 23 percent of tablets.
• Work email messages: 32 percent of smartphones and 28 percent of tablets
• Business documents: 20 percent of smartphones and 29 percent of tablets
• Financial information, specifically passwords to online banking accounts: 10 percent of both smartphones and tablets

Losing any of type of data from a mobile device can not only be devastating, but also have serious consequences if it falls into the wrong hands. Situations, like company confidential information being breached, social networks accounts being compromised or online banking systems being broken into, are less than ideal. Fortunately, there is a reliable and convenient way to dramatically reduce the risk of further crises.

Technologies that help
Kaspersky Internet Security for Android is a solution developed to protect the world’s most popular mobile platform. In addition to its advanced technologies, which detect and block cyberthreats, the software also includes a number of anti-theft features. Consumers can remotely block lost or stolen devices, detect the current location of the devices with GPS and remotely delete all personal information stored, all through the remotely operated Anti-Theft Web Management web-based control center. They can also activate the Mugshot feature to secretly use the front-facing camera on the phone to take a photo of a thief, further helping to identify the unauthorized user or the phone’s surroundings.

Kaspersky Internet Security for Android is available at the official Kaspersky Lab site, on Google Play and as part of Kaspersky Internet Security – Multi-Device, a security solution designed to protect consumers across all types of Internet-connected devices.

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

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Media Contact
Sarah Bergeron
781.503.2615
sarah.bergeron@kaspersky.com