Kaspersky Lab Named a Consumer Product of the Year Award Finalist by The Mass Technology Leadership Council

Woburn, MA – July 25, 2013 - Kaspersky Lab announced today that one of its premier consumer solutions, Kaspersky PURE 3.0 Total Security, is a Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award finalist. Kaspersky Lab was one of only ten companies selected as a finalist in this category for its strong impact on consumers.

Kaspersky PURE 3.0 Total Security provides all the security tools needed to protect a consumer’s digital life - on and off the Internet - including online banking security, password management, and online backup. Kaspersky Lab also knows that cyber-criminals are constantly trying to steal money and personal information. As a result, Kaspersky PURE 3.0 includes Safe Money technology, which verifies that all websites requiring banking, payment, or shopping information are genuine, so users aren’t tricked into entering personal information onto a fake website.

Consumer Product of the Year winners will be chosen through a combination of online voting prior to and text voting the evening of the Awards Gala on September 12, 2013 at the Westin Waterfront, Boston, MA.  As such, online voting for Product of the Year is currently open and voting is highly encouraged.

Suggested Tweet:“Kaspersky PURE 3.0 has been named a finalist in this year's @MassTLC Awards! We would love your vote for #productoftheyear! http://ow.ly/nf0Sy”

Quotes:
Steve Orenberg, President
Kaspersky Lab, North America
“Being included in this category is a true testament to the product innovation that exists here at Kaspersky Lab. Our team of security experts works hard to provideconsumerswith the very best security protection and this recognition from The Mass Technology Leadership Council is proof of our efforts.” 

Tom Hopcroft, President and CEO of MassTLC
“We are honored to have Kaspersky Lab as a finalist for the 2013 Consumer Product of the Year Award. Kaspersky Lab’s market and technology leadership is testimony to what fuels Massachusetts’ vibrant tech community.”  

About The Mass Technology Leadership Council, Inc.
With more than 525 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. Visit www.masstlc.org or the Awards microsite at www.masstlcawards.org for more information. 

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com. 

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Media Contact
Sarah Bergeron
781.503.2615
Sarah.bergeron@kaspersky.com 

*Gartner, Magic Quadrant for Endpoint Protection Platforms, Peter Firstbrook, John Girard, Neil MacDonald, January 2, 2013. 

* *The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.