Moms and Dads Agree: Kaspersky PURE Total Security is “Parent Tested – Parent Approved”

WOBURN, MA – May 17, 2011 – Many products claim to be built with your family in mind, but only a few earn the Parent Tested Parent Approved (PTPA) Seal of Approval. Today, Kaspersky PURE Total Security has earned this accolade due to the extremely positive test reports from North America’s largest volunteer parent testing community, consisting of more than 40,000 unbiased parent consumers.

Don’t take our word for it…read what these real-life PTPA testers had to say about Kaspersky PURE Total Security:

I've tried a few different kinds of PC security programs over the years and I have to say that this is the best. I feel safe and confident using it. It is very user friendly (which is very important to me). It is definitely worth the money, knowing that I have all this great protection!”

~Janine S., Aurora

“Before we used it our computer was plagued with issues we couldn't resolve with numerous other software. After installing and running the software we have noticed a tremendous difference in performance and are grateful we didn't have to spend 100's of dollars on technical support from a computer repair depot.”

~Roni P., Thornhill

“This program is very user friendly and gives parents the peace of mind that their children are protected when they are online.”

~Kathryn H., Richmond Hill

Kaspersky PURE Total Security is the newest all-in-one security software from Kaspersky Lab, a leading developer of Internet security solutions that defend against computer viruses, spyware and all forms of malicious software. All of Kaspersky Lab’s security products are built to provide superior protection that never slows you down. Our global team of more than 800 engineers and virus analysts work around the clock every day of the year to provide constant, vigilant protection to the more than 300 million systems we protect worldwide.

So what makes Kaspersky PURE Total Security so special?

Central Online Security Management

Kaspersky PURE Total Security is an easy way to manage the security of every PC in one’s home from a single PC. And best of all, you don’t need to be a computer expert to make sure everyone is up-to-date, backed-up and using the Internet safely.

Control for Parents like Never Before

By combining our latest Parental Control technologies with the remote management capabilities of Kaspersky PURE Total Security, any “Chief Household Officer” can now create digital threat protection for the most vulnerable members of the family – customizable to keep your 6 year-old son and your 16 year-old daughter safe from digital threats.

World-Class Protection

Kaspersky PURE Total Security uses the features that have made the Company’s core products – Kaspersky Anti-Virus and Kaspersky Internet Security – the hottest-selling consumer security software in the U.S. retail market. This includes immediate urgent updates and standard hourly updates, cloud-enabled scanning, and the strongest combined reactive and proactive malware detection available today.

The Right Kind of Support

Kaspersky PURE Total Security is quick to install, simple to configure and incredibly easy to use. But if you do have questions, Kaspersky Lab also offers Americas-based technical support via phone, email and live chat. And customer support from Kaspersky is always free.

Kaspersky PURE Total Security was among many entries from across North America competing to earn the PTPA Seal. Because independent parent volunteers evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience – not on commercial considerations.

To learn more about Kaspersky PURE Total Security and the full family of Kaspersky Lab consumer products, visit: www.pureprotection.com . To stay up-to-date on the latest news about technology that affects children, parents and families, follow @KasperskyMoms on Twitter.

QUOTES:

Monica Vila

The Online Mom (www.TheOnlineMom.com)

“For years, I’ve been telling parents across the U.S., Canada, and Latin America to take an active role in their children’s online activities. Talk to your kids, agree on some rules, and use security software to stop cybercriminals. Kaspersky PURE Total Security is the first product I’ve seen that really makes it easy for families to stay connected and protected.”

Sharon Vinderine, CEO

PTPA Media Inc.

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust. When consumers search for our Seal of Approval on product packaging and web sites, they are essentially searching for validation from their peers. Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless.”

Where To Buy:

Kaspersky PURE Total Security can be purchased online at usa.kaspersky.com/store and at popular retail outlets in the United States, Canada and Latin America.

Pricing:
Kaspersky PURE Total Security -- 1-year, 3-user license: $89.95 USD

About Kaspersky Lab

Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth computer defense for more than 300 million systems around the globe, including home and mobile users, small and medium sized businesses and large enterprises. Kaspersky technology is also incorporated inside the products and services of nearly 100 of industry leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/.

Visit Kaspersky:

For the latest in-depth information on security threat issues and trends, please visit http://www.securelist.com/. Follow @Securelist on Twitter.

For the most up-to-date world security news, visit http://www.threatpost.com/. Follow @Threatpost on Twitter.

About PTPA Media Inc.

PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes.

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