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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

March 13, 2013

Kaspersky Lab Execs Share Why Content Is Key For Channel Success

By: Alicia Fiorletta, Channel Marketer Report

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies.

During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program enhancements will drive further success for the digital security solution provider in 2013.

Channel Marketer Report (CMR): What changes and/or enhancements has Kaspersky Lab made to its channel program in the last year?

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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

Kaspersky Lab Execs Share Why Content Is Key For Channel Success
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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