Kaspersky Lab Execs Share Why Content Is Key For Channel Success

By: Alicia Fiorletta, Channel Marketer Report

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies.

During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program enhancements will drive further success for the digital security solution provider in 2013.

Channel Marketer Report (CMR): What changes and/or enhancements has Kaspersky Lab made to its channel program in the last year?

Read more...