Kaspersky's Channel In 2011: 'Laser Focus'
CRN, By Andrew Hickey
Kaspersky Lab will lean on its channel harder than ever in 2011 and have a "laser focus in working with partners," Nancy Reynolds, Kaspersky's senior vice president of corporate sales and support, told a room full of partners Friday at Kaspersky's Partner Conference.
According to Reynolds, the Moscow-based endpoint security player is coming off a successful 2010 where small business sales were up 46 percent in North America; mid-market sales jumped 53 percent in North America and enterprise sales skyrocketed 115 percent in North America.
That "up and to the right" growth was fueled by Kaspersky's 2010 mission to be smarter than, faster than and better than the competition with the mix of the right partners, the right resources and the right people -- Kaspersky roughly doubled its sales staff from 2009 to 2010.
But Kaspersky won't rest on its laurels in 2011. The company will focus heavily on partner relationships and helping them evolve into business partnerships, Reynolds said.
