Woburn, MA – July 13, 2021 – Today Kaspersky shared results from its international study on dating and technology finding that the majority of users positively perceive the role of smart algorithms in dating services. Forty-four percent of respondents would trust the matchmaking choice of AI, and 64% noted that the recommendations of the algorithms fully correspond to their preferences.
Another global survey, commissioned by ARM, also found positive perceptions of AI. Fifty-four percent of respondents said that they were interested in using AI to serve as a personal companion or assistant.
Many dating services use smart algorithms in order to help people find a match and recommend suitable profiles. And more than half (54%) of respondents to Kaspersky’s survey agreed that dating apps in general have made the process much easier. Forty-three percent even said they would only meet with matches who the algorithm recommends to them.
It is one thing to trust recommendations and another to choose a match on the basis of AI recommendations alone. Fifty-six percent of those surveyed said they’re unsure if algorithms can cover the entire complexity of factors that attract people to each other, and 39% found being matched by algorithms dehumanizing.
“Smart algorithms analyze users’ interests, preferences, and swipes, to recommend suitable candidates based on them,” said David Jacoby, security researcher at Kaspersky. “At the same time, despite the benefits and possibilities of recommendation services, you should always be vigilant and remember that we cannot know for sure who is on the other side of the screen.
“Technologies, such as artificial intelligence, make it possible to search more precisely, quickly, and easily. It minimizes risks. And that's important because dating apps are all about finding your perfect partner. That's why we are so willing to let artificial intelligence help us. It does valuable preliminary work – right up to the first meeting. But how the match feels in reality can never be truly deciphered by artificial intelligence and its recommendations. Nor can it tell us how the other person smells, laughs, or carries themselves in general.”
“That's why artificial intelligence and love don't go together only at first sight,” said therapists Birgitt Hölzel and Stefan Ruzas from the Munich practice Liebling + Schatz. “Algorithms may not be able to feel, but they make possible relationships that involve very personal qualities, such as empathy, openness, and emotional stability,”
More insight about how technologies can change dating and relationships is available here.
About the survey
In June 2021, Kaspersky commissioned Sapio to conduct an online survey of more than 18,000 respondents to explore the role of dating apps and the current state of technology and relationships. The sample included 2,000 respondents from the UK, 1,000 from each of the US, France, Germany, Spain, Italy, Netherlands; and 500 in each of the following: Switzerland, Austria, Czech Republic, Hungary, UAE, South Africa, Turkey, Egypt, China, Japan, India, Australia, Indonesia, Brazil, Columbia, Chile, Peru, Argentina, Mexico and Russia.
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at usa.kaspersky.com.
Sawyer Van Horn