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New list recognizes vendors offering top-notch partner marketing support

Woburn, MA – August 10, 2016 –Kaspersky Lab North America announced today that CRN®, a brand of The Channel Company, has recognized Kaspersky Lab in its first ever 2016 Partner Marketing Guide. This new CRN list serves as a handbook of marketing programs, support and resources for channel partners from the IT vendors that put a high priority on partner marketing efforts. The guide will be featured on CRN.com and in the August issue of CRN, and will serve as a critical resource for the many solution providers now looking for marketing-savvy vendors that can help them drive demand for products and services.

“As a 100% channel organization, our primary goal is to listen to our partners and find the most effective ways to deliver what they need in order to be successful,” said Jon Whitlock, senior vice president, marketing, Kaspersky Lab North America. “This recognition is another proof point that we offer partners value and support that they won’t find elsewhere.”

Kaspersky Lab’s Partner Program has gone through some exciting updates recently, including the redesign of its on-boarding program, which strives to motivate and engage partners through a step by step process, incorporating incentives, milestones, and trackable objectives. The company has also expanded its industry-leading enterprise portfolio to include new solutions to prevent cyberthreats, detect sophisticated attacks, respond to security incidents and predict the evolution of the threat landscape. With an expanded enterprise portfolio, Kaspersky Lab’s Partner Program is now more powerful and profitable than ever for partners.

“In the new Strategic Service Provider era, marketing support from vendors has become a key differentiator that channel partners rely on to evaluate their supplier relationships,” said Robert Faletra, CEO of The Channel Company. “The companies in CRN’s inaugural Partner Marketing Guide recognize the importance of this industry shift and have responded with an arsenal of marketing resources, benefits and overall partner marketing support. We commend them on their demonstrated ability to anticipate the changing needs of today’s solution providers.”

The 2016 Partner Marketing Guide will be featured in the August issue of CRN and online at www.crn.com/partner-program-guide/pmg2016.htm.

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.

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Media Contact:
Susan Rivera
781.503.5211
susan.rivera@kaspersky.com

About the Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com

CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.

The Channel Company Contact:
Melanie Turpin
The Channel Company
(508) 416-1195
mturpin@thechannelco.com

Kaspersky Lab Spotlighted in CRN’s 2016 Partner Marketing Guide

Kaspersky Lab North America announced today that CRN®, a brand of The Channel Company, has recognized Kaspersky Lab in its first ever 2016 Partner Marketing Guide.
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