The results of the latest study from Kaspersky Lab indicate that social media now leaves many people feeling negative
Channel Marketer Report, By Alicia Fiorletta
An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers.
As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid Associates confirming that more than 74% of U.S. mobile users have smartphones and 52% own tablets, it is evident that making the channel mobile-ready is going to be a necessity for success in 2014 and beyond.
Kaspersky Lab North America is delivering on the new mobile imperative by making significant enhancements to its partner portal. In October, the endpoint protection solution provider unveiled a new sales and enablement mobile site to provide partners with solution-focused sales and marketing toolkits, which they can access anywhere and at any time. Read more.
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