August 2, 2012

Kaspersky Lab receives "Award of Excellence" 2012 from the Business Marketing Association

Kaspersky Lab receives "Award of Excellence" 2012 from the Business Marketing Association

Kaspersky Lab, a leading developer of secure content and threat management solutions, is pleased to announce that it has been honored at the Business Marketing Association's international “B2 Awards” 2012.

Kaspersky Lab’s "Be Ready for What’s Next" marketing campaign received an "Award of Excellence" in the Integrated Marketing category at the “B2 Awards”, ahead of major global IT players. Be Ready for What’s Next is an ongoing B2B campaign umbrella theme successfully used for the launch of Kaspersky Endpoint Security 8 and Kaspersky Security Center 9 and for Kaspersky Security for Virtualization. It has been designed to lead with the business and technology pains faced by companies of all sizes on a daily basis and to drive awareness of how Kaspersky Lab B2B solutions can eliminate those pains. The campaign comprised a differentiated set of customer-oriented content delivered via integrated media such as advertising, online and email marketing, social media, PR, webinars, events and multi-lingual micro-sites.

Commenting on the award, John Malatesta, Vice President of Global B2B Marketing at Kaspersky Lab, said: “The success of this campaign lays in the close proximity established between customers’ business and technology needs and the relevance of Kaspersky Lab solutions. As a consolidated business, we went through the same pains experienced daily by the IT and Line of Business managers, and with our partners we are ready to deploy our superior security knowledge and solutions for the benefit of customers of all sizes, making them Ready for What’s Next.”

Alexander Erofeev, Kaspersky Lab’s Chief Marketing Officer, commented: “At Kaspersky marketing strategy is the process of identifying, understanding and segmenting customer needs, selecting target market segments, and marshaling the capabilities of all the company's functions to meet those needs fully. With this campaign I think we have again rightly applied our marketing philosophy.”

Petr Merkulov, Kaspersky Lab’s Chief Product Officer emphasized: “Kaspersky Endpoint Security 8 is at the heart of this campaign. Built from the ground up, this unique, fully integrated Endpoint Security Suite combines best-of-breed protection and comprehensive manageability to help customers of all sizes safely adopt new technologies while maximizing IT efficiencies and productivity, stay ahead of emerging threats, and Be Ready for What’s Next.”

About Kaspersky Lab

Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and enterprises. The company currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at

*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products 2011-2015 Forecast and 2010 Vendor Shares – December 2011. The report ranked software vendors according to earnings from sales of endpoint security solutions in 2010.

Aboutthe Business Marketing Association B2 Awards

Presented by the Business Marketing Association, the B2 Awards honor the successful balance of creative and results. The B2 Awards recognize and honor business marketers and agencies for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions. They also honor marketing activities targeting not just traditional customer and prospect audiences, but other key stakeholder audiences and demand drivers, including employees, sales forces, channel partners, government, consumers (as in b2c2b), NGOs and industry and financial analysts, among others.

About The Business Marketing Association

Established in 1922, the Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization exclusively focused on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications and analytics. BMA’s members embody state-of-the-art expertise in business-to-business marketing and communications and share best practices for the benefit of the global business community. To learn more, visit

Articles related to Press Releases