February 6, 2011

Kaspersky: We Want to Be No. 3 in Security Space

Kaspersky: We Want to Be No. 3 in Security Space

The VAR Guy, By Charlene OHanlon

Kaspersky Lab is setting its sights on the bronze medal in security as it gains market share and becomes more of a household name, said Eugene Buyakin, Kaspersky COO, during the company’s 2011 Americas Partner Conference, held in Riviera Maya, Mexico.

“Our target for sales in 2011 is $750 million, and we continue to gain in market share from our competitors,” Buyakin said. “Kasperky currently owns 4.2 percent of the market, compared with 37 percent by Symantec, 18 percent by McAfee and 7.1 by Trend Micro. We want to be the No. 3 player in the endpoint security space.”

Kaspersky’s growth in 2010 certainly is worth noting: the company said the past year was its most successful year in its history, with its brand awareness increasing in both the corporate and consumer spaces. “Brand is one of the cornerstones of our performance,” Buyakin noted, as is technological innovation – something that will be fueled by the company’s recent funding by General Atlantic.

John Bernstein, GA managing director, noted its firm’s investment in Kaspersky will help propel the company into the leaders’ circle. “GA will support the management team – we will join the board and help with acquisitions when can find interesting ones. And if it’s appropriate to do an IPO, we have taken many companies public so we can help them with that.”

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