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March 11, 2009

He's Got Kasperskonality

He's Got Kasperskonality

CRN, By Stefanie Hoffman 

Not many CEOs would use a T-shirt bearing their own likeness as a marketing campaign, but that's just the kind of iconic status Eugene Kaspersky has achieved.

Moscow-based security vendor Kaspersky Lab hands out T-shirts emblazoned with the face of its co-founder and CEO, on which he dons a military beret in an image recalling the classic portrait of revolutionary Che Guevara. "Viruses No Pasaran!" is spread across the bottom of the shirt in bold-faced lettering. Read More...

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