Kaspersky Lab today released a survey report that confirms that small and medium-sized businesses (SMBs) need to bridge the gap between smaller IT security budgets and a shortage of expertise to face the very real and growing threat of cyber attacks.
-- Value-Added Resellers from across North America Choose Leading Internet Security Provider to Receive Prestigious Channel Recognition --
Woburn, Mass. - August 19, 2008 - Kaspersky Lab, a leading developer of Internet threat management solutions that protect against all forms of malicious software, today announced that it is the Overall Winner and Company of the Year recipient in the Client Security Software category recognized in the 2008 Annual Report Card (ARC) from Everything Channel's VARBusiness. Now in its 23rd year, the VARBusiness ARC Awards recognize outstanding partner programs and superb vendor service in 18 major product categories.
In its first year participating in the Annual Report Card survey, Kaspersky Lab was awarded first place in the Product Innovation category, thus helping the Company to be named as the overall winner in the Client Security Software category. Following on the heels of Kaspersky's ultimate 100 percent commitment to the channel with the company's newly established Green Team Partner Program, Kaspersky value-added partners showed their appreciation and commitment to the company by giving Kaspersky Lab high marks for its partner program and its highly collaborative approach to doing business with and through the channel.
The Kaspersky Green Team is architected with meaningful benefits and support to help differentiate Kaspersky value-added partners and maximize their profitability in selling Kaspersky's products. The foundation of the program speaks to the company's 100 percent commitment to the channel with its key guiding principles:
- Kaspersky's 100 percent pledge to never take a deal direct;
- Kaspersky's 100 percent guarantee to bring leads to top-level partners;
- Kaspersky's 100 percent commitment to ensure exceptional profitability to partners; and
- Kaspersky's 100 percent promise to protect partner margins.
Stacy Nethercoat, Vice President, Software Product Marketing
Tech Data Corporation, Kaspersky's exclusive U.S. distribution partner
"Kaspersky showed its 100 percent commitment to the channel from the beginning of our exclusive partnership; so much so that they received Tech Data's Fast Start Vendor Partner of the Year Award in 2007. Winning the Annual Report Card's Client Security Software Category further demonstrates the positive growth and impact they are having in the channel community."
Ron Dupler, President & CEO
GreenPages Technology Solutions
"Kaspersky's dedication to its partners and value it brings to the channel, both from a technology perspective and a partnership perspective is unquestionable. The Annual Report Card recognition in the Client Security Software category epitomizes that dedication and is a recognition fully deserved by Kaspersky."
John Eddy, Senior Vice President, Sales
Kaspersky Lab Americas
"Partners are key to our success, and Kaspersky as a company has never questioned that. We fully recognize the value of the channel, and during my tenure at Kaspersky, we have never allowed a single transaction to be sold direct. We are very honored that our partners have recognized our 100 percent channel commitment, and we truly appreciate being named Company of the Year in Client Security in the VARBusiness Annual Report Card Survey."
Robert C. DeMarzo, Senior Vice President and Editorial Director
"For 23 years we've asked Solution Providers to grade their vendor partners on criteria such as product quality and innovation, partner programs and support, and each year the results of these grades have created the VARBusiness Annual Report Card, which reflects the level of commitment vendors have to the channel and to their Solution Provider partners. Congratulations to all of the winners."
Winners were selected by VARBusiness editorial based on the survey results of more than 5,000 systems integrators, IT consulting organizations, value-added resellers (VARs), solution providers and software developers. The ARC awards were held at an awards ceremony on August 18, 2008 at the Gaylord Texan Resort and Convention Center in Dallas.
About Kaspersky Lab
Kaspersky Lab delivers a new standard for protection against IT security threats, including viruses, spyware, crimeware, hackers and spam for home users, SMBs, large enterprises and the mobile computing environment. In addition to Kaspersky's own products, the company's technology is an important anti-malware component inside the products and services of more than 100 of the industry's leading IT security solution providers. Learn more at http://www.kaspersky.com/ http://www.kasperky.com/">www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.viruslist.com.
For the past 20 years, VARBusiness' strategic resources have been the gateway to the commercial and public sector (or government) Solution Provider community. The VARBusiness integrated platform of media opportunities provides strategic insight for technology integrators through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness offerings lead vendors and distributors to unprecedented access to the most powerful strategic Solution Providers in the market. VARBusiness has been the recipient of numerous industry awards for both editorial content and design.
Everything Channel, formerly CMP Channel, is the one-stop-shop for accessing, enabling and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with an unparallel audience loyalty and credibility serving all technology sales channels. Through innovative sales and marketing solutions, Everything Channel arms the sellers of technology with the resources they need to achieve measurable and significant results. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
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